Campaign Shortlisted for Two Awards
Calvin Marketing has been shortlisted for two prestigious Prolific North Marketing Awards 2024.
The team has been recognised in the categories of Best Tourist and Leisure Campaign and Best Not-for-Profit Campaign.
The marketing and PR campaign for Harry’s Home Village Tour has been delivered pro bono by Calvin Marketing. Working alongside volunteers from Holmes Chapel Partnership the team have raised global awareness of the walking tour welcoming visitors from Bangladesh, Australia and Canada over the summer months.
Karoline Peach, Account Director at Calvin Marketing, commented: “We are incredibly proud of the global impact we have created with Harry’s Home Village Tour. Our team has worked tirelessly alongside the Partnership to ensure the campaign not only highlighted the charm of the village but also promoted community safety and heritage conservation.
“This recognition means a great deal to everyone involved in delivering the Tours, including the wider Holmes Chapel community which has been hugely supportive. It reflects the passion, collective effort and dedication of all those involved.”
Harry’s Home Village Tour, a walking tour of the village where global icon Harry Styles grew up, was devised by Holmes Chapel Partnership earlier this year. Calvin Marketing stepped in pro bono to deliver an intensive summer project to launch the Tours.
Setting a new benchmark for community focussed marketing, Calvin delivered two crucial messages: promoting safe walking routes for tourists and protecting the iconic Twemlow Viaduct from further ‘vandalism’ by Harry fans.
The agency’s strategically timed campaign ensured global media exposure. This included securing TV interviews on NBC America, BBC News, CNN, and Sky News, alongside a raft of further media interviews and feature articles. Within the first six weeks of the campaign, Calvin secured 885,000,000 media mentions, reaching a total audience of 1.9 billion people.
Such has been the success of the Harry’s Home Village Tour this summer, that the initiative has been extended into the Autumn with tickets now available for Saturday Tours until the end of October.
The Prolific North Marketing Awards 2024 will take place at Manchester United Old Trafford Football Club on 31 October.