Have you heard about the new social platform on the block, Lemon8?
Lemon8 originally launched in Japan and was founded by Byte Dance, Tik Tok’s parent company.
The app launched in the U.S. and U.K. in February, after first launching in Japan in 2020 and in other countries like Vietnam, Malaysia, Thailand, and Singapore.
The app is primarily a visual app with users sharing photos and videos. Users are encouraged to share content around trending topics, such as fashion, beauty, food, wellness, and travel.
Lemon8 is almost a sister to Instagram in that the content created on the app aims to influence you to buy something so that you can be more like your favourite influencer.
We think that if you’re a keen Pinterest and Instagram user, you will enjoy utilising this platform’s features and will be inspired to create content centred around your hobbies.
In terms of business use, the platform is still in its infancy, so it’s difficult to say whether people will buy directly from you after seeing you on Lemon8.
However, no harm can be done as long as you’re sharing on-brand relatable topics and content. Your audience is bound to love what you share.