National Hero Campaign Hits the Targets
Brand and media collaborations are not easy to secure but when you can create an appropriate campaign made in heaven then the rewards are definitely worth it. We recently managed to place a Father’s Day Lockdown Hero promotion in The Sun for our client Nordic Garden Buildings.
Not only was the readership profile relevant but it also aligned the brand with a heart-warming consumer story – giving the brand a positive emotional uplift as well as exposure to more than 1.5 million readers both online and offline.
The key messages were all included – it featured the bestselling garden room, The Madison, with four images crediting the client, it mentioned the fact that Nordic Garden Buildings had supported a number of care homes by installing visiting pods during lockdown and both online and offline articles included a link to the client’s website.
We also secured a client quote, with a follow-up article scheduled and involvement of the client in the judging process as they found Britain’s Lockdown Hero Dad.
Big media collaborations can sometimes be nail-biting, hard work and stressful but they’re so worth it!
