The role of regional media coverage
At Calvin, we love securing regional media coverage for our clients. For our franchise clients, regional coverage not only helps to boost the profile of local offices, but also increases brand awareness on a wider scale.
We secure excellent regional coverage for homecare franchise client, Home Instead on a daily basis. Recent examples include an interview on BBC Radio Devon which helped to publicise caregiver vacancies across the region, but also increased knowledge about homecare as a career choice.
Broadcast coverage on BBC South Today helped the Oxford office shout about their upcoming Christmas campaign, where ‘Santa-gram’ envelopes stuffed with gifts and cards are being distributed to older people throughout the community.
Although we have strong connections with national media, we have built trusted relationships with local and regional media outlets – sources which really matter and make a difference to our clients, helping to shout about their businesses in the communities in which they operate.