Brand ‘pivoting’

Pivoting a business, introducing a brand and establishing a route to clients.

Pivoting, flexing and growing have been the buzzwords of the past 12 months and we’ve supported many small businesses who have rapidly adapted to a new way of working during and post-pandemic.

One of these innovators is Tritonshield – a small Wrexham blind manufacturer that has adapted its product to meet a very real and urgent need for the NHS. We’ve repositioned the manufacturer as a solutions provider that is increasing NHS ward capacity back up to pre-covid levels through installing innovative screening that reduces the viral load and provides patient safety and reassurance.

We assisted with the rebrand and positioning, put in place a social media campaign and secured media placement. The firm is now speaking to more NHS trusts, has recruited a whole new team and expanded its business model with our consultancy support.

What we did
  • Marketing support
  • Digital
  • Social media
  • PR
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