Launch of AI-powered smart lamp

Always keen to champion new technologies, it was only a matter of time before Calvin secured our first AI client.  We were delighted to enter this futuristic world with Nobi, a European provider of innovative technologies.

Recognising our expertise in the care sector and understanding of the potential for tech to help support care delivery, Nobi appointed Calvin to launch its namesake product – an AI powered smart lamp that detects and prevents falls in older adults.

If a care resident falls, the Nobi lamp detects this immediately and speaks to the resident, asking if they are okay. In the event of no response or a call for help, the intelligent lamp is pre-programmed to send a message – to either caregivers or family members. There is also the ability to send an image to show where in the room the fall has occurred.

Utilising our media contacts, we planned and executed the launch of Nobi across UK and Irish press.  Extensive coverage was secured including features in the Irish Medical Times, EU Business News and Tomorrow’s Care.

AI is undoubtedly here to stay but, as our Nobi campaign proved, there’s still no substitute for hard working humans!


What we did
  • Marketing support
  • Digital
  • PR
Back to case studies Back to case studies